Myth:

I need to hire a big, fancy marketing agency to get what I need to be done.

Truth:

Working with a smaller boutique branding studio allows you to have a better connection with the creatives that are working on your brand. This close connection with a smaller team will actually provide you with the focus and depth you need. Sometimes when you work with a big fancy agency, you get lost among the other clients, or the person you speak with is an intermediary, and you end up playing a game of broken telephone. Your work doesn’t have the same care and attention as it does when you work with a smaller studio.

When you hire a smaller studio, like Steady Studio, we are able to handle all of your needs and actually go above and beyond. You are not just a number, but a real, actual person and company to us.

 

Myth:

Boutique agencies only work with small businesses.

Truth:

When you work with a small and mighty branding company, you are not evaluated by your company’s top-line revenue. You are evaluated based on your goals, and what it will take to get there. We’re here to help you get to exactly where you want to be through branding, graphic design, online marketing and packaging.

We understand that in order for a company to grow, the right team needs to be put on the project to get it there.

At Steady Studio, we work with all different types of businesses. Brands developed by Steady Studio connect with higher-quality clients, attract more customers and drive user engagement online. The result is more loyal customers, stronger brand awareness and increased profits overall. Sound like the results you’re after?

 

Myth:

When you hire a studio for your marketing needs, it takes longer than hiring someone in-house.

Truth:

When you hire a smaller boutique studio, they only accept new clients when they know they have the space, time and capacity to fulfill all requirements. This means that it doesn’t actually take longer at all.

When you pick Steady Studio, we provide detailed timelines on when you should expect your work sent to you for review. If timelines need rearranging, you will receive ample notice.

Another benefit of hiring a company to handle your creative needs is that you will work with a passionate professional who is being hired to see your company succeed. Sometimes it’s best to step back, hire a branding studio and watch the magic happen. Plus, you don’t have to pay for our healthcare benefits like you would an employee… So, that’s a win for your chequebook.

 

Myth:

The best quality work comes from large advertising agencies.

Truth:

The best quality work comes from talented, passionate, and driven designers and marketing professionals who eat, sleep and breathe what they do. And, spoiler alert, not every star professional works at a large advertising agency. Some of the most passionate professionals actually leave the agency work (or never get into it) and decide to start their own company.
This is exactly the case with Steady Studio. You can read about our studio’s history here and we (the founders) have been collaborating for over 10 years together and decided to launch Steady Studio in 2016.

When you work with a smaller company, like Steady Studio, you’re working and speaking with the actual people who will be doing your work. There’s no game of telephone with account managers and project managers and every other type of manager possible. You simply speak with who will be creating your brand and harnessing the untapped potential of your brand.

This person-to-person connection point is something Steady Studio revels in. We are all about building relationships for the long term and making sure our clients’ brands grow consistently, which gives us a different and better approach to working with clients.

 

Myth:

Smaller companies don’t have the capacity to fully understand my business.

Truth:

One of the biggest myths out there is that smaller studios will not and cannot understand a business fully. We understand the fear. It’s hard to let go of control and put your trust in someone else.

As a branding studio, we take pride in getting to know our clients on a deep and personal level. When we do that, we are able to understand their business well. We have the ability to see the bigger picture, and we understand all of the small tiny intricacies, challenges, and strengths that make your business unique.

In the beginning, we won’t know all of the nuances of your brand that make it unique. But, if you hire us, we have processes in place that help us learn everything we need to know about you and your business. Our Brand Discovery Workshops allow you to impart all of your company’s knowledge to us. With this, plus our own subsequent research, further questions and follow-up meetings, you can trust that we will know your business.

And the best bit? We collaborate with you to evolve your brand identity together. A well-thought-out and properly realized brand identity not only gives a business a cohesive and professional look but also establishes credibility, builds trust, and forges deep connections with its audience.

Steady Studio has the talent, knowledge and experience to help your business take that next step.

Do you like what you’ve read? Not every company needs to hire the top-ranked (and super-expensive) marketing agency that employs 20 people or the solo freelancer you know through a friend. Sometimes, there’s that magic third option that works perfectly for you. Take it from Goldilocks, the third option is the one with the charm… always!

So, if you’re ready, let’s go steady! Check out our services, our portfolio, our instagram and once you’re feeling it, reach out to us to learn more. We can discuss what you’re searching for and we’ll let you know how we can help get you where you want to go.

What’s the difference between copy and content?

Copy is simply text. That’s all.

When it comes to marketing and websites, copy is written information to hook a person’s attention or to encourage them into an action.

Content can be created with or without copy. When it comes to marketing and websites, content is information that is being delivered for a specific purpose and reason. Content can be in the form of videos, articles, podcasts, emails, etc.

Why does copy matter?

If you have a business, you’re going to need a lot of copy. Website copy, ad copy, social media copy, marketing brochure copy, copy, copy, copy!

Essentially everything you do for your business revolves around copy. Because of that, it’s extremely important you know what kind of copy you’re looking for! Wow, we’re saying copy a lot. Stay with us.

Social media has changed the way we write online. But, copy is just as important as ever. You have mere seconds to catch someone’s attention on your website or social media before they exit out or scroll past. Your writing better be damn good to hold those eyes.

The words that you put out on behalf of your company are going to directly impact your business. It will play a part in conversion rate, brand reputation, customer retention and customer relations. Good copy is nice, but great copy will increase leads and sales.

Then, there’s bad copy. Mistakes on the page, jokes that don’t hit. Bad copy can lead to total digital marketing failure and could even lose you sales.

What is copywriting?

If we could take a guess, you’re probably here because you’re looking for copywriting for your website.

Ding Ding Ding! You’re in the right place.

Copywriting is weaving words together to help a person take a profitable action. It doesn’t sound as pretty as we’d like it to, but copywriting serves a needed purpose. The weaving of words, brand voice, manifestos and a company’s ethos takes a kind of magician to make it come together.

Some of the most common copywriting examples include:

• Product and service pages on websites
• Google ads
• Social media ads
• … Really any kind of ads
• Website pop ups
• Website headings

What do all of these things have in common? They are things to help a business make more money. This means that copywriting helps to drive sales for a business.

What makes good copywriting and why do you need it?

In the examples above, it’s not paragraphs and paragraphs of copy (like this article). The examples are short, sweet and to the point. A copywriter only has a handful of words to get the point across before a person gets bored and loses interest.

Good copywriting convinces a person that they need your product or service right now. And, if they wait even another minute, their lives will never be the same. We may be being a tid bit dramatic, but copywriting needs to hook and convince someone that their life will be *that* much better with the product or service.

You need good copywriting to help your business make sales and grow. But, you can’t only have sales-focused copywriting. Because if that’s all you have, people will feel too pushed to make a purchase and turn away from you.

That’s where content writing comes into action!

What is content writing and do you need it?

Content writing is used to help educate and entertain an audience. This type of writing helps someone get interested enough to check out your business or come back for more content in the future.

It’s not necessarily about making a sale, it’s about building and growing an audience of people who are engaged with your business. They’re potential leads who may grow into customers through a longer buyer journey. Think of this as building a friendship with someone before dating them.

Some of the more common content writing examples include:

• How to articles
• Informative articles (like this one)
• Case studies
• Newsletters
• Social media captions
• Website content on about page

You need content writing to not seem like a crazy sales person who is obsessed with sales and won’t stop until you buy the dang thing! You know those sales people we’re talking about. They’re normally the ones who come to your door and it always seems to be at dinner time.

Content writing helps tell a story and helps educate people. It gives them more information to help ensure that they’re an informed buyer.

What does Steady Studio provide?

Now that you know the difference between copywriting and content writing, you’re likely wondering what we provide? At Steady Studio, we are brand storytellers. We connect with target audiences through emotion-based writing. We’re not Instagram content creators or robotic SEO zombie writers, we are real people crafting real words for our clients.

We combine copywriting and content writing to create the perfect mix of both. Our writing engages audiences, educates them and encourages them to take action.

We believe that creating really good copy matters for every single business out there. And when you partner with the right company, your website wording can tell your story and help bring in new loyal customers at the same time.

If you’re ready to create copy that matters, reach out to us today! We’d be happy to learn more about your business and your writing needs. When you work with us, you will receive emotion-based writing that will bring people in, tell your brand story, have your brand voice heard and educate your potential leads about your product or service.

It’s time to create copy that serves a purpose.